Positions Vacant: Social Administrator
Companies are already paying attention to how their brand is perceived and what is being said about them online. This means 2010 will see the hiring or formally appointing of staff to handle a company’s brand perception across social media sites like Twitter, Facebook and YouTube.
The real power of social media marketing will lie in the crowdsourcing of social media sites to actually offer customers the opportunity to actively provide input into the development of a brand… perhaps even collaborate on the actual production of a product.
PYO – Produce Your Own
2010 consumers will create their own marketing information. The buzz word is ‘prosumer’. Prosumers use their ability to create and distribute content to contribute to online conversations on brands and services. Companies will begin to incorporate and address content created by prosumers into how they develop products and present themselves online.
21st Century Wonder Women
The pay gap between genders will continue to narrow in 2010. Women have been found to not only make more collaborative, team focused leaders, but are more empathetic, have stronger organisational skills, are better given to people skills and are more resilient in a business environment.
Freebies
In order for brands to be seen, heard and TRUSTED, companies will need to offer valuable, relevant content to their prospective customers for free. 2010 will see more companies embracing small-scale gift-economy offerings. These are likely to take the form of creative commons licensed content or open-source software; free products that provide value to consumers and drawing the right kind of attention to a brand and the other (monetary) benefits it offers.
Going Green
More and more businesses will be making the effort to go green, and incorporate that status into how they’re perceived. In light of the growing awareness of climate change, and the apparent ineffectiveness of global meetings like the one in Copenhagen earlier this year, individuals will be more conscious of how they and their communities impact negatively on the environment. There is great value in being able to declare to this growing carbon-conscious customer group that your business is certified green. People are more likely to react positively to a business that shares the same principles and concerns in this respect.
In The Clouds
Cloud computing will be recognised as something that happens everyday and is commonplace. Accordingly, more small businesses will begin to favour affordable cloud based software as a method of managing their internal processes. VoIP is also likely to rise in popularity amongst small businesses.
Predicted Trends for 2010
Positions Vacant: Social Administrator
Companies are already paying attention to how their brand is perceived and what is being said about them online. This means 2010 will see the hiring or formally appointing of staff to handle a company’s brand perception across social media sites like Twitter, Facebook and YouTube.
The real power of social media marketing will lie in the crowdsourcing of social media sites to actually offer customers the opportunity to actively provide input into the development of a brand… perhaps even collaborate on the actual production of a product.
PYO – Produce Your Own
2010 consumers will create their own marketing information. The buzz word is ‘prosumer’. Prosumers use their ability to create and distribute content to contribute to online conversations on brands and services. Companies will begin to incorporate and address content created by prosumers into how they develop products and present themselves online.
21st Century Wonder Women
The pay gap between genders will continue to narrow in 2010. Women have been found to not only make more collaborative, team focused leaders, but are more empathetic, have stronger organisational skills, are better given to people skills and are more resilient in a business environment.
Freebies
In order for brands to be seen, heard and TRUSTED, companies will need to offer valuable, relevant content to their prospective customers for free. 2010 will see more companies embracing small-scale gift-economy offerings. These are likely to take the form of creative commons licensed content or open-source software; free products that provide value to consumers and drawing the right kind of attention to a brand and the other (monetary) benefits it offers.
Going Green
More and more businesses will be making the effort to go green, and incorporate that status into how they’re perceived. In light of the growing awareness of climate change, and the apparent ineffectiveness of global meetings like the one in Copenhagen earlier this year, individuals will be more conscious of how they and their communities impact negatively on the environment. There is great value in being able to declare to this growing carbon-conscious customer group that your business is certified green. People are more likely to react positively to a business that shares the same principles and concerns in this respect.
In The Clouds
Cloud computing will be recognised as something that happens everyday and is commonplace. Accordingly, more small businesses will begin to favour affordable cloud based software as a method of managing their internal processes. VoIP is also likely to rise in popularity amongst small businesses.